The Sociological Approach as a Driver of Change in the Traditional Wedding Attire of West Sumatra Indonesia: An Aesthetic Analysis

Abstract

The rapid development of the modern era brings unavoidable concept shifts and poses challenges, especially in fashion. The objectives of this study are: 1) to examine the understanding of fashion designers, fashion stylists, clothing rentals, and customers; 2) to evaluate the aesthetics of Minangkabau wedding attire; 3) to analyze the driver's of changes in the design aesthetics elements of traditional wedding attire based on the sociological approach theory by Arnold Hauser. This study uses a mixed-method through open-ended structured questions and focuses group discussions with a descriptive approach. The findings of this study are to determine the driving force and aspects of aesthetic changes in traditional clothing. This study proposes a conceptual framework for a sociological approach of fashion adapted from Arnold Hauser's Theory. The results showed that self-concepts in fashion design, socio-cultural changes in clothing, the role of fashion and new inventions are drivers of changes in traditional clothing aesthetics.