Local Content and Placemaking in Small and Medium-Sized Towns (SMSTs): A Tale of Two Cities in South Korea

Abstract

This study aims to explore the process of sustainable placemaking in small and medium-sized towns utilizing local cultural resources and examine the characteristics of their local content. A qualitative analysis is conducted on two cases, namely, Gongju and Buyeo in South Korea, which are experiencing depopulation and regional shrinkage. These two cases emphasise the local content and placeness that can be subjectively experienced in small towns and villages instead of focusing on the creation of large-scale landmarks and iconic artefacts. By highlighting connectivity and unified storytelling amongst various places in their neighborhoods, these cases were able to stimulate the cultural and geographical imaginations of their visitors and revitalise their local culture and host community networks.