Case Study of Essential Character Design Elements to Communicate the Identityof the UNESCO Creative City of Gastronomy – Phetchaburi, Thailand

Authors

  • Vorapoj Songcharoen Lecturer, Creative Communication Design, Bangkok University International, Thailand
  • Chalermporn Siriwichai Asst. Prof., Digital Communication Design, Silpakorn University International College, Thailand
  • Sonsawan Homwiseswongsa Lecturer, Digital Communication Design, Silpakorn University International College, Thailand
  • Damian Fox Lecturer, Digital Communication Design, Silpakorn University International College, Thailand
  • Sakda Songcharoen Independent Researcher in Digital Media, Thailand

DOI:

https://doi.org/10.14456/jucr.2024.29

Keywords:

Character Design; Phetchaburi Mascot; UNESCO Creative City of Gastronomy; Identity Essential Elements

Abstract

Character design plays a vital role in design, particularly, in the UNESCO Creative City of Gastronomy. This specialized design represents the values, culture, people, lifestyles, and products associated with the city. It is essential to consider how a global audience perceives the intended message. To explore this, a thorough analysis was conducted, evaluating the design of 24 characters from the Phetchaburi Mascot and Creative City Logo: International Design Competition 2021. The winning character was selected to promote Phetchaburi for the UNESCO Creative City of Gastronomy campaign and various tourism initiatives. The primary aim of this research is to identify design configurations that effectively communicate the identity of the UNESCO Creative City of Gastronomy, using Phetchaburi as a case study. The resulting design attributes can provide valuable insights for future character design applications and city mascots aspiring to join the UNESCO Creative City Network.

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Published

2024-12-19

How to Cite

Songcharoen, Vorapoj, Chalermporn Siriwichai, Sonsawan Homwiseswongsa, Damian Fox, and Sakda Songcharoen. 2024. “Case Study of Essential Character Design Elements to Communicate the Identityof the UNESCO Creative City of Gastronomy – Phetchaburi, Thailand”. Journal of Urban Culture Research 29 (December):229-53. https://doi.org/10.14456/jucr.2024.29.

Issue

Vol. 29: Vol. 29: July-December 2024

Section

Articles

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