Beyond the Headlines: Investigating Media Framing of Malaysian Human Trafficking in Southeast Asia During Covid-19

Authors

  • Muhammad Asim Imran Asst. Prof., Dept.of Mass Communication, School of Social Sciences and Humanities, National University of Sciences & Technology, Pakistan
  • Kah Choon Ng Research Scholar, University of Malaya, Malaysia
  • Cheng Kin Meng Assistant Professor, Univerisiti Tunku Abdul Rahman (Sg.Long Campus), Malaysia

DOI:

https://doi.org/10.14456/jucr.2026.6%20

Keywords:

Human trafficking; Malaysians; PRISMA; Southeast Asia; Media Framing; The Star New Straits Times (NST)

Abstract

This study presents a comprehensive analysis of human trafficking involving Malaysians in Southeast Asia, with a particular focus on Cambodia, Thailand, and Myanmar. Employing a systematic review approach based on the PRISMA methodology, the study examines 63 news records from The Star, covering the period from March to September 2022. The findings reveal a notable increase in media coverage during this time, signaling heightened awareness of Malaysian human trafficking issues. The COVID-19 pandemic emerges as a critical factor exacerbating vulnerabilities and contributing to a surge in trafficking incidents. Malaysians were identified as victims of forced labor in diverse industries, including online scams and illegal gambling. The study highlights the significant role played by human trafficking networks and unscrupulous employers in trapping individuals in exploitative situations. The study underscores the urgency of strengthening legal frameworks, enhancing law enforcement, and fostering international collaboration to address challenges of human trafficking in Southeast Asia.

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Published

2026-06-18

How to Cite

Imran, Muhammad Asim, Kah Choon Ng, and Cheng Kin Meng. 2026. “Beyond the Headlines: Investigating Media Framing of Malaysian Human Trafficking in Southeast Asia During Covid-19”. Journal of Urban Culture Research 32 (June):92-112. https://doi.org/10.14456/jucr.2026.6 .