Community Development and Economic Value Creation through Thailand’s Tier 2 Film Industry: The Forest Surrounding the City Strategy

Abstract

Tier 2 films, specifically those designed for the local audience, play a vital role in Thailand. The research has two objectives: 1) to analyze the process of Tier 2 Thai films in alignment with the concept of the 'forest surrounding the city' strategy, and 2) to propose a model for community development and economic value creation within the Thai film industry based on the 'forest surrounding the city' strategy. The research reveals that the majority of Tier 2 Thai films apply the strategy through storytelling and character creation, focusing on local narratives that portray a simple and uncomplicated life. These films emphasize elements such as fun, humor, and the struggle against the power of money and the insincerity of urban society. Furthermore, Tier 2 Thai films contribute significantly to community development and economic value creation through key cinematic elements, including scenes, language, costumes, and the incorporation of music, art, and culture.