Free Magazines: A Successful Business Model Innovation for Print Publishing in Thailand

Authors

  • Siriya Jitpimolmard School of Communication Arts, Bangkok University, Thailand

DOI:

https://doi.org/10.14456/jucr.2019.8

Keywords:

Magazine Industry, Free Magazine, Resource-based View, Business Model Innovation, Print Publishing

Abstract

Although the overall advertisement revenue in Thailand has declined in the print magazine industry and the number of magazine titles has significantly fallen over the years due to internet disruption, free-copy magazines have continuously remained profitable. Most above-normal performance of free-copy magazines is due to a multi-sided platform of resource-based view (RBV) which is structured in the business model innovation developed by Osterwalder & Pigneur (2009). This model relies heavily on mass distribution within a city. The research investigates and analyses above-normal performance in the free-copy magazine sector using the multi-sided business platform to propose the best practice business models.

Journal of Urban Culture Research - JUCR cover image of Hong Kong provided by Alan Kinear

Downloads

Published

2019-12-21

How to Cite

Jitpimolmard, Siriya. 2019. “Free Magazines: A Successful Business Model Innovation for Print Publishing in Thailand”. Journal of Urban Culture Research 19 (December):33-50. https://doi.org/10.14456/jucr.2019.8.

Issue

Vol. 19: July - December 2019

Section

Articles

License

Authors authorize the JUCR to publish their materials both in print and online while retaining their full individual copyright. The copyright of JUCR volumes is retained by Chulalongkorn University. 

The views and opinions expressed herein are those of the individual author(s) and do not necessarily reflect the policies or opinions of the Journal (JUCR), it editors and staff, Chulalongkorn University, or Osaka Metropolitan University.