Protection Motivation Theory Model for Smartphone User
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Abstract
Smartphones are becoming a necessity that facilitates our daily life, allowing us to connect with the outside world via the internet, and empowering work and entertainment. It is considered as an essential part of our daily lives like that never happens before. However, the more growing up using internet, the more development of cyber attacks. The attacks are not only attack on the computer system, but they are more likely to attack on smartphones as well. These attacks can be malware, identity theft, ransom, or etc. which can create various damages to the owners. The researcher used Roger R.W. (1983)’s Protection Motivation Theory (PMT),[1] originally created for studying fear appeals of patients that affected their behaviours in protecting themselves from health threats, as the base theory for studying protection behaviours of smartphone users. Objective of this study is to find factors for creating a protection behaviour model and instrument for gathering data. Results of this study are useful for studying the causal relationships among factors in the proposed model with the technique called Structural Equation Model (SEM) analysis.
Article Details
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารมนุษยศาสตร์และสังคมศาสตร์ นายเรืออากาศ
ข้อความที่ปรากฎในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้ เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่าน ไม่เกี่ยวข้องกับโรงเรียนนายเรืออากาศฯ และคณาจารย์ท่านอื่น ๆในโรงเรียนนายเรืออากาศฯ แต่อย่างใด ความรับผิดชอบขององค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใด ๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่เพียงผู้เดียว
References
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