ปัจจัยที่มีอิทธิพลต่อการตัดสินใจเดินทางท่องเที่ยวเชิงโศกนาฏกรรมในประเทศไทย

Abstract

The purpose of this research was to study the factors that influencing decision to travel on dark tourism in Thailand. The samples were 385 Thai tourists who had experiences to travel on dark tourism in Thailand by using a questionnaire as a survey tool. Data was analyzed statistically by using Multiple Regression Analysis in Enter form. The results were as followed;

1. The factors of Physical Motivation, Cultural Motivation, and Prestige and Status Motivation influencing Decision – Making process to travel on dark tourism in Thailand that has the statistically significant at 0.05 level.


2. The factors of Marketing Mix in aspect of Experience, Evangelism, Everyplace, and Exchange influencing Decision – Making process to travel on dark tourism in Thailand that has the statistically significant at 0.05 level.