The Evaluation of the First Broadcasting Master Plan

Abstract

The First Broadcasting Master Plan gave priority to solve the urgent problems from the past. The Plan particularly focused on develops the regulation rules and implement for allocate spectrum frequency, regulate competition, protect customer and promote right and freedom of expression. This paper is consistent to report the output from working on the first broadcasting master plan and analyze the internal and external of broadcasting environment in term of competition, freedom of expression and customer protection. In the competition situation, regulator should review and develop the flexible rules for effective competition related with the new media landscape. In term of freedom expression, the broadcasting association/organization should join to develop and set their code of practices and ethics for self regulation. The regulator should give the plan to support the broadcasting association/organization in case of building media individual’s abilities, potential, ethic and social responsibility, and should set and implement the measures where there is a risk of exposure to offensive content on television and radio. In term of customer protection, the regulator should deliver customer knowledge in term of digital communication literacy, that can make they can avoid from harmful content, and choose the quality service and content.