Podcast, the New Media: Comparative Case Studies between USA and Thailand
Keywords:
Communications, Podcast, Podcaster, Media, New mediaAbstract
Podcasts in the United States have their turning point in becoming mainstream media due to technology development and content quality, enabling U.S. podcasters to generate major incomes. In the future, podcasts in the U.S. are expected to experience increases in the number of podcasts, listeners, and revenue stream as well as improvements in content quality.
In Thailand, podcasts originated from those who like to listen to podcasts and turned into podcasters. Thailand podcasts cannot become mainstream media due to insufficient technology literacy. However, podcasts in Thailand experienced an upward trend in terms of number of podcasts. Podcasters, and listeners as well as increase in advertising income, but no sign of an upward trend in content development quality have been found.
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