Digital Transformation of University Radio Stations

Abstract

This article studies the impact of digital transformation on the operation of university radio stations and how they adapt to the challenges of digital disruption. With a qualitative approach, broadcasting data of university radio stations from relevant research academic articles, websites, and news concerning radio media between 2012 and 2023 were collected and analyzed. The study found that digital technology enables radio media to disseminate similar content across various Internet platforms through streaming systems that can transmit both audio and visual elements via websites or applications. The technology offers live and on-demand listening options. The radio programming format has changed from live broadcast to software-produced online radio programs. In the face of rapid technological changes, university radio stations require comprehensive development in management systems, budget management, and personnel management, particularly integrating digital skills for radio staff to deliver content across multiple platforms. This also involves collaborating with partner networks of radio stations affiliated with other universities in different regions to provide academic knowledge and useful news information to the public.