Guidelines for Promoting the Development of Code of Ethics for Broadcasting and Television Business Operators by the Office of the National Broadcasting and Telecommunications Commission (NBTC)
Keywords:
professional ethics, broadcasting and television operators, media regulationAbstract
This article examined professional ethics issues among broadcasting and television operators, and explored approaches for the Office of the National Broadcasting and Telecommunications Commission (NBTC) in promoting their ethics. The study employed qualitative research method, incorporating mixed methods such as document analysis, focus group interviews, and public hearings. Data were collected and analyzed. The findings indicated that current professional ethics issues among broadcasting and television operators fell into three categories: issues arising from the evolving media landscape; mass media-related concerns; and challenges associated with self-regulation of radio and television professionals by related associations. In terms of professional ethics promotion, the study revealed that the NBTC supported these efforts through four key missions: 1) Issuing measures and laws aimed at promoting professional ethics in broadcasting and television businesses; 2) Conducting training and seminars to enhance knowledge on professional ethics; 3) Developing a database of professional organizations, licensees, program producers, and media personnel; and 4) Supporting research and educational initiatives to improve the media profession via the Broadcasting and Telecommunications Research and Development Fund for the Public Interest (BTFP), an ongoing effort since 2013.
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