Baan Dusit Thani – A New Normal in A New Home

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Saranyaa Niemchai
Phisunt Tinakhat
Chisnupong Sirichodnisakorn

Abstract

Baan Dusit Thani is located in Saladaeng area, in which is still the same area as the original Dusit Thani hotel’s location. It is a large ancient 100-year-old house called "Baan Sala Daeng" back to the pre-World War II. The owner of the house has preserved every corner of the traditional house carefully. Dusit Thani Group have considered bringing the popular restaurant of Dusit Thani Hotel to Baan Dusit Thani project, so that customers can still return and experience to use the same restaurant service. Restaurants that customers can use in Baan Dusit Thani are Benjarong Restaurant, Dusit Gourmet, Thien Duong Restaurant and also Dancing Hall, Pool Bar. Dusit Thani Group hope that Baan Dusit Thani will be a place to connect their existed customers to their new project that is being built.


Due to the impact of COVID-19, the newly opened Baan Dusit Thani has faced a lot of administrative problems. With the vision and hard work of the team, Baan Dusit Thani’s business has survived with the least impact. In addition, it is able to retain Dusit Thani staff employed. It is; therefore, very interesting to see how Baan Dusit Thai can adapt their business as a model to other businesses to survive with the least hurt.

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How to Cite
Niemchai, S., Tinakhat, P. ., & Sirichodnisakorn, C. . (2022). Baan Dusit Thani – A New Normal in A New Home. NIDA Case Research Journal, 13(1). Retrieved from https://so04.tci-thaijo.org/index.php/NCRJ/article/view/245765
Section
Case Study

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