Influence of Tourism Destination Value on Chinese Tourists Appreciation toward Thailand

บทคัดย่อ

This research aims to as to study the influence of destination image on post-visiting behavioral intention of Chinese tourists to Thailand. quantitative analysis is employed in this study, four hundred Chinese tourists who have traveled to Thailand at least once are the respondents who filled out the questionnaires. Factor analysis and correlation analysis have been used in this study. The results show that landscape image, entertainment image, service image and culture image of tourism destination have a significant positive impact on the re-visit intention and willingness to recommend respectively