Published: 2025-08-29

Full Issue

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Research Articles

The Impact of Audiobook Reading at The College in Shanxi Province, China

Lei Jin , A. K. Mahbubul Hye

1-8

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The Mechanisms of Social Media Influence on Innovation and Entrepreneurship among University Students in Shanxi, China

Yimin Li, A.K. Mahbubul Hye

9-22

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Guidelines for English Language Skill Development for Educational Leaders in the Digital Era Under Selected Educational Areas in the Northern of Thailand

Ganta Pankanokpong, Siriporn Seritanondh

23-36

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Program Development to Enhance Media, Information and Digital Literacy for Adults in Tourism Communities

JUMPHON NUNTHASIRIPHON, Weerathep Pathumcharoenwattana , Suwithida Charungkiattikul

37-52

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Cooperation Between Higher Education Institutions and External Organizations for Development of the Country’s Manpower Skills in Tourism

Neechareethorn Suwannarong, Arunee Hongsiriwat , Varaporn Bovornsiri

53-66

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Corporate governance affects the firm performance and market performance: empirical study of companies in the resource industry sector listed on the Stock Exchange of Thailand

natnicha intharatham, Porntiwa Saengkhiew

67-80

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The Impact of Celebrity Endorsement and Word-of-Mouth on Decision-Making towards Watching Boy’s Love (BL) Series Amongst Bangkok Residents

Nuttamon Chokcharuen, Dr. Wornpahol Sangtian

81-94

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Brand Identity, Perceived Taste and Brand Engagement influencing Repeat Purchase Behavior of Consumers: A Case Study of Coffee Business in Convenience Stores in Bangkok

Thanyanan Boonyoo, Sucharat Boonyoo, Namphueng Pattawee

95-110

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Hostel Selection Decision in Bangkok: The Influence of Government Policy, Business Adaptability, Marketing Capability, and Service Capability

naphaphon Oonprechavanich, Hansa Santiwilailuk, Piyatida Paimngam , Jirapa Ngamsuthi

111-126

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Factors Affecting the Selection of Accounting Software for Small Business in Amphoe Muang, Pathum-Thani

Nuchsara Pringviriya

127-142

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The Influence of Financial Structure Ratios and Profitability Ratios on The Business Value of Consumer Business Companies Listed in the Stock Exchange of Thailand

Natipoom Aksorndee , จิรพงษ์ จันทร์งาม

143-154

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The Feasibility of Developing a Welfare State in Thai Society

Boonsong Chaletorn

155-166

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The Influence of Accounts’ Skills on the Accounting Quality: the Moderation Role of Organizational Work Environment in Small and Medium Enterprises (SMEs) in the Eastern Region of Thailand

Pritsana Intarachort, Kraiwit Leekpai

167-182

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The Effects of Self-Efficacy and Its Antecedents on Employee Performance in Thai Providing Machine Maintenance Services for SMEs in the Bangkok Metropolitan Region

Piyachart Chotechuang, Prayong Meechaisue , Norapol Chinuntdej

183-196

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The development of competency training kits for water pumps control systems in high-rise buildings

Loephong Suwannant

197-212

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Strategies of the Management of a Collaborative Network For the Development of Small Schools in the Nanoi Group1 Under Nan Primary Educational Service Area Office 1

phichitchai phongsadao, Daranee Payakkul

213-226

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Organizational Culture and Quality of Work Life on Employee Performance in International High Schools in Nakhon Pathom

Rungsanijapat Tacharayothinwong, Thanyanan Boonyoo

227-242

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Development of Management that Affects Smart Agriculture of the Sugarcane Farming in Sukhothai Province

Sriudon Sirila, Sittiporn Kao-un, Chiradet Nakpong , Thanaporn Swangthong

243-256

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บทความวิชาการ

Victims’ Rights in the Justice Process: A Comparative Study between Thailand and the United Kingdom

Chirapan Pimwanwong

257-270

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School Administration and Geosocial Based Sustainable Development

Jiraporn Supising, Poramin Naratha , Ratchanon Somboonchai

271-284

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