The Internal Factor Influence University Students’ Travel Decision

บทคัดย่อ

With the development of China's economy, tourism has become an important activity for Chinese college students. This paper uses interview method to visit 16 Xiamen University Students in China, and understand the factors influencing the tourism decision of college students, such as their tourism habits and tourism consumption outlook. It provides the basis and suggestion for the travel agency to develop the college students market.This paper fully understand the views and needs of university students on travel groups, and the consumption ability of university students. It is found that Chinese college students have enough spending power and are willing to spend money on tourism. And then put forward the following suggestions for the development of the travel agency for university students to provide more free and flexible way to participate in the travel group for college students, so that college students can enjoy the convenience of travel groups and have certain freedom and design small travel groups to provide customized services for college students.