Influencing Factors on Personal Personality of Chinese Female Film Directors

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Xing Huang
Eksiri Niyomsilp

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The 21st century is the century of media. Female film directors have become the rising group of directors. Therefore, it is the call of the times to study the success factors of female film directors. The objectives of this study were to study the key factors influencing the career development of female film directors in mainland China, and personal factors on the career development of female film directors in mainland China., and more on the career development of female film directors in mainland China. The research tool was a questionnaire developed based on the conceptual framework of the big five personality theory. The sample was from Chinese mainland Shanxi province 385 media colleges and universities teachers and students. Adopt purposeful sampling method, and conducted in-depth interviews with the seventeen directors.  In this study, descriptive statistics and inferential statistics were used, including independent sample t-test and one-way ANOVA to test variables and hypotheses. The results showed the five personalities including: Extroversion, Openness, Agreeableness, Conscientiousness and Neuroticism of the Big Five Personalities affect the success of female film directors from two aspects: material as income increase and spiritual as personal satisfaction.

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