Impact of Residents’ Intention to Participate in Community-Based Tourism Development

บทคัดย่อ

The development of tourism makes the marginalized but distinctive poor rural areas get certain government support and economic benefits. The study took the investigation method of non-random and simple sampling when giving out questionnaires. The study found out the layers of touring intention of residents in communities, analyses the three factors. The study detects the factors that can affect residents’ intention of repeated touring. They are the external environment of touring, the participation of residents, tourism perception and tourism satisfaction of community residents. Through regression analysis, it is proved that there is a positive relationship between the factors that can affect tourism participation and tourism perceptions and tourism intention; there is no obvious relationship between tourism satisfaction and willing of participation. The suggestions were strengthening the tourists’ intention in making decisions and protection of environment and culture, enhancing the willing of participation for tourists of type of guardian, improving the willing of participation for tourists of type of apathetic.