The Impact of Audiobook Reading at The College in Shanxi Province, China
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This article aimed to explore the current state and impact of audiobook reading among college students in Shanxi Province, China. The objective is to promote the transition from "superficial reading" to "deep reading." A mixed-method research approach was adopted. The data collection was gathered through a total of 803 valid questionnaire responses and in-depth interviews with 16 participants from eight universities in Shanxi Province, China. The results showed that perceived ease of use and subjective norms have a positive impact on college students' audiobook reading behavior, whereas risk perception has a negative effect
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