Service Quality of 3-Stars Hotels in Phuket

Abstract

The research aimed to 1) to compare the service quality of the hotel classified by personal characteristics towards the service of 3-Stars Hotels in Phuket 2) to suggest quality improvement direction of 3-Starts Hotels in Phuket .The studied population is the users of 3-Stars hotels in Phuket from the sample group of 400 samples. Surveys were used as exploratory tool. Statistical methods for data analysis included Independent analysis of two distinct groups of populations, t-test samples and One-way analysis of Variance.The results of the study revealed that the majority of 3-Stars hotel services, in general, were at a high level. The sample group, service users with gender, age, in come had opinions on the service quality of 3-Stars Hotels in Phuket in the process of providing services, staff, and convenient facilities differently at 0.5 statistical significance level. As for the marital status, there was no difference. Educational level of the sample group was found that process of providing service were significantly different at the 0.5 statistical significance level. For servicing and facilitating stuff were no different. When classifying the pairs by education, there is one pair that is different, a bachelor's degree and undergraduate. For occupation of the sample group, it was found that two aspects were different: service procedures and facilities with statistically significance at the .05 level. When classified by means of career pairs, one pair was found different, professional employee for a private company and a private business / entrepreneur. For service provider, they were not different.