Guidelines for integrated marketing communication to promote Agro-tourism in Nan province

Abstract

This research is qualitative research. The objective is study and suggest guidelines for integrated marketing communication to promotion agro-tourism in Nan province. Research by in-depth interview, focus group discussion, training and workshop. These information give to the agro-tourism’s entrepreneur in Nan province, local organization, tourism group in Nan province and the specialist of agro-tourism in Nan province. Totally 45 persons.This research found guidelines for integrated marketing communication to promotion agro-tourism in Nan province to success target. The guidelines are integration and continue the original activity of marketing communications. There are 1) create and promote website for tourism information 2) social media such as facebook fanpage, advertisement on instagram and twitter and create line official account 3) special activity is exhibition or road show 4) promote on the television program 5) promote on agency company such as Agoda and Traveloka 6) create the landmark for check in point for take photograph 7) promote on YouTube TV. The use by integrating marketing communication activities with access to the consumer needs for creating market opportunities and expanding the consumer size for agro-tourism to be most effective.