Product Development Model of Community Enterprise Group Meeting the Needs of Customer in The Future

Abstract

The community enterprise group. Nowadays, the community potential has been strong as a result of past economic and social development plans. Community development was focused on, and connectivity was built as a network for economic, social, and environmental activities in order to solve problems and meet the needs of the community. The community enterprise group was also established a community business dealing with the production of goods and services, including the product and resource management and thinking processes by applying all kinds of raw materials and resources with community wisdom to create products. As a result, the product development model and guidelines of the community enterprise group must be derived from the community participation: the members were encouraged to participate in the preparation of potential development plans, group operation, product development, including expressing comments/suggestions for the most efficient operation. The members were also encouraged to receive training to increase their production skills, leading to production expertise. Product manufacturing standards were set, and the purchase of production factors and standard production raw materials, including product development, was controlled. The members should focus on developing product production to have a unique identity from other products from other groups. Furthermore, customers did not know the group or group products nowadays, so the information needed to be publicized to them in order to raise their awareness of the products of the community enterprise group.