Technology Adoption and Product Innovation as an Intermediate Variable connecting the Potential of Modern Entrepreneurs to Sustainability of Local Business in Pak Kret District, Nonthaburi Province
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Abstract
The objectives of this research were 1) to study the levels of the potential of modern entrepreneurs, technology adoption, product innovation and sustainability of community business; 2) technology adoption and product innovation as an intermediate variable connecting the potential of modern entrepreneurs to sustainability of community business. The research employs a quantitative method by using a close-ended questionnaire for survey research. Data was collected from 500 people who are entrepreneurs of community business in Pak Kret district, Nonthaburi province, according to the concept of Comrey and Lee (1992). by non-probability sampling and purposive sampling. The statistics used in the research were frequency, percentage, mean, standard deviation, and structural equation model (SEM) analysis by using the ADANCO 2.3. The results of the research showed that 1) the potential of modern entrepreneurs, technology adoption, product innovation, and sustainability of community business were at a high level with and average value of 3.85, 3.84, 3.54 and 3.83; standard deviation were .695, .745, .793 and .833; coefficient of variation were .18, .19, .22 and .21. 2) the technology adoption and product innovation as an intermediate variable connecting the potential of modern entrepreneurs to sustainability of local business in Pak Kret district, Nonthaburi province. Sorting by the values according to the total influence, the potential of modern entrepreneurs’ total effect (TE) was 0.715, the technology adoption total effect (TE) was 0.489, and the product innovation that has a combined influence on the sustainability of community business total effect (TE) was 0.641. It was shown that the factor of potential of modern entrepreneurs had an influence on the sustainability of community business, more than the factor technology adoption and product innovation.
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