Achievement of Google Search Ads: The Case Study of Bannamkhenglungtee

Abstract

This study applies an experimental approach, specifically the Experimental Research Method, to examine the effectiveness of advertising on Google Search (Google Search Ads). It gives a case study of Bannamkhenglungtee, where the researcher conducted a test by running adverts through Google Ads. The primary objective was to raise awareness by measuring website traffic produced by ad clicks. Furthermore, the study intends to evaluate search phrases with varied features in order to identify which ones are most effective in reaching the target population. Product Keywords, Location Keywords, and Generic Keywords are examples of these properties. It will track the number of clicks and the click–through rate per person who sees the ad (Click–Through Rate) to detect trends in the use of search phrases that have the greatest impact on the target demographic. According to the research findings, employing the Google Ads platform in this trial was able to considerably boost our website's reach to the target demographic by choosing acceptable keywords. Among these keyword groups, 'Product Keyword 1,' which falls within the product category keywords, specifically 'Ice–ice pricing,' received the most searches when compared to other keyword groups. This suggests that the keywords 'ice' and 'ice pricing' most correlate with the target demographic for Bannamkhenglungtee's business