The Efficiency Improvement of Communication through Facebook Fanpage to Promoting the Adaptation of Way of Life according to Sustainable Development among Working Group in Bangkok Metropolis

Abstract

The objectives of this research article are 1) to study the level of Facebook usage behavior; communication format, content, communication, organizational image, development and changing lifestyles according to sustainable development of working people in Bangkok and 2) factors influencing lifestyle changes according to sustainable development among working people in Bangkok. The research sample size was 400 samples. The research tools were questionnaire to use the results to analyze descriptive statistics, including frequency, percentage, mean, standard deviation, and inferential statistics using multiple linear regression analysis. The research results found that the sample group gave the most importance to the image of the development organization, followed by changing lifestyles according to sustainable development. For the results of the multiple regression analysis, it was found that the communication style factor was the highest, followed by the organizational image and development factor. It is a factor that affects the change of lifestyle according to sustainable development of working people in Bangkok. Statistically significant at level 0.001.