Accommodation management guidelines Home Lodge Koh Mapraw Community, Phuket Province

Abstract

This article aimed to study tourist behavior, study the context of home lodge management and create guidelines for improving Koh Mapraw’s home lodge management, Phuket. The research model is a combination of quantitative and qualitative research methods. The research area is Koh Mapraw, Phuket. The sample divided into 2 groups: tourists 400 people using questionnaires as a tool; analyzed with descriptive statistics, frequencies, and percentages. The results of the study were used as points in in-depth interviews with key informants; tourism group leaders, community leaders, people who living in Koh Mapraw area, government representative, government organizations or related; 15 people. Data were analyzed using the content of the research results found that 1) Service user behavior has set a travel budget of 10,000 - 20,000 Baht per time, length of stay 30 nights or more and know home lodge through friends’ recommendation, online media through Hostel world, influenced by the opinions via the internet, choose private rooms, planned, don’t want to participate in activity, will recommend friends to choose a home lodge and the factors for choosing a home lodge is a cheap price. 2) Context for managing home lodge in terms of cleanliness, safety, and fairness at a high level. Convenience and environmental protection at a moderate level to determine guidelines for developing home lodge management. 3) Entrepreneurs should focus on the importance of the cleanliness of accommodation, comfort, safety, clear display of rates and environmental protection. The research found that the combination of community, tourism and local culture’s preservation in home lodge management. Offers guests to experience the culture of the locals that cannot be found in traditional accommodations.