Factors Affecting Decision Making to Choose the Express Delivery Company in Bangkok

Abstract

The objectives of this article are 1) to study the factors used in transportation services (7R) that affect the selection of private parcel delivery companies. in Bangkok 2) To study service quality factors that affect the selection of private parcel delivery companies. In Bangkok the research format is quantitative research. And this research study should and set the sample size to be equal to 385 samples. The research results found that (1) factors used in transportation services (7R) that affect the selection of private parcel delivery companies. In the field of transportation, the correct number is the most average. Second is transportation to the correct location. Second, service costs that are correct and appropriate. Secondly, transportation for the right customers. And in terms of transportation, correct conditions are the least valuable. Shows that opinions on logistics management 7R (7 Rights of Logistics) should improve the correct transportation conditions. with customers first. (2) Service quality factors that affect the selection of private parcel delivery companies have average of 3.89. When classified into each aspect, it was found that the aspect of giving confidence to customers is the most valuable. followed by reliability and trustworthiness Response to customers The concrete aspect of the service and the aspect of knowing and understanding customers. has the least average.