The Effectiveness of Google Search Ads: The Case Study of Bucket Shop Chokwiwat Part., Ltd.

Abstract

This Article aimed to study 1) To create awareness by testing in keyword groups such as Pain Point Keyword, Generic Keyword and Product Keyword, measuring results from advertisement impressions (Impression) and number of clicks (Click) 2) To study the use of keyword types that affect the target group to see trends in keyword formats that are most effective in engagement and creating awareness among consumers to help in planning online marketing to have an efficient business. According to the research findings, using the Google Ads platform resulted in a considerable rise in website traffic. Among the three keyword groups, Generic Keywords relating to drum products received the most impressions and clicks. Keywords like "bucket" and "1000 liter bucket price" were the most relevant to the Bucket Shop Chokwiwat Part., Ltd. target audience. Furthermore, bucket price, IBC bucket, 1000 liter bucket price, and put water garnered more clicks than other keywords. As a result, future keyword purchases must prioritize the most appropriate terms in order to efficiently reach the target audience and provide various business chances.