The Role of Local Administrative Organizations in Promoting Community-Based Tourism Management: New Public Management (NPM) Approach

Abstract

 This article examines the role of local government in promoting community-based tourism management, focusing on how community tourism concepts can be integrated with the New Public Management (NPM) framework. It highlights the importance of local government in developing and supporting communities to enhance their potential and transform their areas into quality tourist destinations. This process aims to achieve sustainable development in line with the objectives of the National Tourism Development Plan No. 3 (2023-2027). Community-based tourism a vital sector in the service industry, making significant contributions to national development in social, economic, environmental, and community aspects. It aligns with strategic and national policy with state agencies responsible for planning and implementing related project. Therefore, promoting and managing CBT is a key responsibility for local authority.The article examines documents and research related to the role of local administrative organizations in developing community-based tourism (CBT) within the framework of the New Public Management (NPM) approach. The findings conclude that local administrative organizations play a crucial role in enhancing the management of community-based tourism. To achieve efficiency and align with national strategic goals, it is essential for the local administrative organizations and communities to apply and integrate relevant tourism management concepts into concrete management practices.