Designing and Developing Commercial Fine Art Handicraft Products with Local Identity to Raise the Economic Potential of Udon Thani Province

Abstract

This research aimed to 1) To preserve, create, and study the identity of local wisdom and culture in Udon Thani Province. 2) To design and develop commercial fine art handicraft products. Udon Thani Province. Sample group are the entrepreneurs in the target industry group: fabric and apparel and types of use, decorations, souvenirs in the area of responsibility of the Industrial Promotion Center Region 4, Udon Thani Province, total of 4 entrepreneurs. The results of the study found that:1) Identity and uniqueness of the local cultural wisdom products of Udon Thani Province were found to be unique products of the community that has been passed down since ancestors. Especialy in terms of design concepts, such as roller patterns, spiral patterns, etc., there are methods of weaving, indigo dyeing.2) Design and develop commercial fine art handicraft products. Udon Thani Province by bringing identity and uniqueness into the design thinking. Reflecting the beauty according to the beliefs of the ethnic groups in the area. Underneath the elements of product design are line, shape, form, weight, space, and color. It is a combination of elements in creative design and artistic. 3) Evaluating and criticizing commercial fine art handicraft products Udon Thani Province. Keywords: Design, Hand-woven Silk, Identity, Local Culture, Creative Arts, Patterns. There is an evaluation of suitability for commercial fine art handicraft products. Udon Thani Province in terms of products, It was found that: In aspect of sales promotion and communication with customers was appropriateness the most ( = 4.54) follow by sales, product distribution and delivery, ( = 4.43), product meet the customer need ( = 4.35), and the price and cost structure ( = 4.20).