Guidelines for Driving Management and Enhancing the Performance of Personnel Potential in the Office of Small and Medium Enterprises Promotion (OSMEP)

Abstract

This research aims to 1) study the management, drive and enhance the potential of personnel, 2) study the problems and work environment of personnel, and 3) propose guidelines for the management, drive and enhance the potential of personnel in the Office of Small and Medium Enterprises Promotion (OSMEP). Qualitative research from key informants: 1) Directors, Deputy Directors or Representatives, 2) Assistant Directors, Department Directors or Representatives, and 3) Division Managers and Officials, totaling 20 people. The findings were separated according to the questions, organized data, and systematically interpreted. The research results found that 1) Management, drive and enhance the potential of personnel, with the aim of having high competence and being able to support the operations and direction of the organization that are consistent with government policies in all missions, in order to develop work processes with efficiency from the digital technology system in personnel development to be capable, good, quality people, ready for change, adhering to honesty and taking responsibility for duties. 2) Problems and work environment of personnel in the Office of Small and Medium Enterprises Promotion (OSMEP) were as follows: (2.1) Personnel issues require analytical thinking skills, with few opportunities for advancement. (2.2) Personnel engagement issues found that there was a lack of understanding of the vision, lack of skills, knowledge, and development of management skills. 3) Management approaches drive and increase personnel performance potential by promoting and developing personnel to have knowledge and skills, a good working environment, appropriate compensation, welfare, and benefits, and creating an understanding of driving and for potential towards sustainable prosperity.