Factors Influencing the Intention to Use Buy Now Pay Later Services: A Case Study of Spay Later on Shopee for Online Shopping

Abstract

This research aims to 1. Study the factors affecting attitude towards technology acceptance of Buy Now Pay Later credit service using Spay Later service of Shopee application for online shopping and 2. Study the attitude towards acceptance that affects the intention to use Buy Now Pay Later credit service using Spay Later service of Shopee application for online shopping. The sample group used was collected from data of 500 Spay Later users of Shopee application for online shopping. The instrument used was a satisfaction questionnaire. The statistics used were frequency, percentage, mean, standard deviation and multiple regression analysis. The research result was presented in descriptive form. The results of the research found that the factors affecting attitude towards technology acceptance were perceived benefits, perceived ease of use, perceived risk, and trust, which had a positive effect and were statistically significant at the 0.05 level. The factor of technology acceptance attitude affected the intention to use Spay Later credit service of Shopee application for online shopping, which had a positive effect and was statistically significant at the 0.05 level. The attitude towards technology acceptance affected the intention to use Buy Now Pay Later credit service and had a positive effect. With a forecasting power of 92.6 percent (R2 adj= 0.926) and a standard error of forecasting of 6206.516.