Cooperation Between Higher Education Institutions and External Organizations for Development of the Country’s Manpower Skills in Tourism

Abstract

The objectives of this research article are: 1) to study the current state of cooperation between higher education institutions and external organizations to develop human resource skills in Thailand in the field of tourism; 2) to analyze best practices in cooperation between higher education institutions and external organizations to develop human resource skills in Thailand in tourism. This is a descriptive research study of 56 higher education institutions in Thailand that teach tourism. Data were collected from document analysis and in-depth interviews with 10 institutions of excellence in Thailand and 10 institutions abroad. The results of the research found that: 1) Classifying cooperation into 10 areas: Curriculum Development and Enhancement, Internships and Practical Training Research and Development, Professional Development and Continuing Education Consultancy and Advisory Services, Entrepreneurship and Innovation, Marketing and Promotion Technology Integration and Development, Cultural Exchange and International Collaboration, and Sustainable Tourism Management Leader. These collaborations help to develop students' skills and those who work in this profession are an important force for the country in helping to revive the economy that depends on income from tourism. 2) For analyzing best practices, it was found that the principle of cooperation should be based on careful planning and following a specified plan. It is essential to create a network of cooperation with both domestic and international organizations. Cooperation Structure and Mechanism: Goals should emphasize benefits for students, the institution, and the country. Resources supporting cooperation include personnel, natural resources, culture, wisdom, funds for community research and development, and physical spaces for practical collaboration.A cooperation process should involve creating a network with diverse organizations. Implementation Strategies: Establish networks with various organizations, develop exchange programs, including: teacher exchange initiatives, student exchange programs, both domestically and internationally.