PHILOSOPHY OF SUFFICIENCY ECONOMY AND THE SUSTAINABLE DEVELOPMENT OF CONSTRUCTION BUSINESS EXECUTIVES’ LIFE QUALITY IN BANGKOK

Abstract

This article presented “Sufficiency Economy Philosophy and Quality of Life Development of Construction Business Executives in Bangkok”. From the above study, it was found that this principle, the executives can apply in their lives to have a good quality of life sustainably. The Sufficiency Economy Philosophy approach is based on the middle path, which consists of 3 principles: moderation, reasonableness, and good immunity. This principle has a positive effect on quality of life in today's rapidly changing world. The 3 principles are used to make  moderation in consumption, good health, stable and strong mind and live a rational, selfless, generous, helping others, honest, less desire, faire , patient, kind life. and build good immunity in the body, good conscience, morality, good friends and support other people. In addition, in order to promote the development of quality of life for executives, there are also Dharma doctrine that can be linked, such as the principle of Dhitdhammikattha, which consists of 4 principles, namely Diligence in work, preserving wealth, having good friendships, having a decent living  where the executives will have physical strength to do work with diligence and can build a good position in society, having good friends to help, having decent living. When the quality of life is good, it will affect the organization and the country continuously. Adopting the Sufficiency Economy Philosophy and adopting Dharma Doctrine as  guidelines for living life result in tangible results that are balanced and sustainable.