POLITICAL COMMUNICATION OF POLITICIANS AFFECTING VOTING IN GENERAL ELECTION AT BAN BUENG DISTRICT, CHONBURI PROVINCE

Abstract

Objectives of this research were: 1. To study opinion, 2. to compare opinions on political communication, and 3. To study recommendations and guidelines to support public decisions in general elections at Ban Bueng District, Chonburi Province. Methodology was the mixed methods: The quantitative research collected data with questionnaires from 398 samples derived from people at Ban Bueng District, Chonburi Province, Statistics used to analyze data were frequency, percentage, mean, standard deviation, SD. The qualitative research collected data from 8 key informants by in-depth-interviewing, analyzed data by descriptive interpretation.

 Findings of the research were as follows: 1. Level of public opinion toward political communication of politicians at Ban Bueng District Chonburi Province by overall, was at high level in all aspects, respectively, as follows: People or recipients, media and political organizations. 2. People with different incomes had different opinions towards political communication of politicians at Ban Bueng District, Chumphon Province significantly at the statistical level of 0.05. People with different genders, ages and occupations had no difference in overall opinions. 3. Proposal guidelines for political communication of politicians affecting people's voting Rights at Ban Bueng District Chonburi Province The political organizations must educate the public about the importance of voting. The media must understand it in a right and unbiased way. Political organizations must present election news. that is constructive and fair to both sides and must keep up with the news analyze on the basis of facts.