BUDDHA’S PRINCIPLES FOR SUPPORTING SERVICES SATISFACTION OF DENTAL CLINICS IN BANGKOK

Abstract

Objectives of this research paper were: 1. To study the level of sastisfaction with service quality of dental clinics in Bangkok Metropolis. 2. To study the correlation between Buddhist methods and satisfaction with service of dental clinics in Bangkok Metropolis, and 3. To propose the guidelines of service development of dental clinics in Bangkok Metropolis. The research methodology was mixed method. The quantitative research conducted by collecting data from 400 samples, derived from 2.689 people who were the customers of dental clinics in Bangkok Metropolis. The tool used for data collection was 5 rating scale questionnaires with the reliability value at 0.969. The statistics used for data analysis were Frequency. Percentage. Mean. Standard Deviation and Correlation. The qualitative research conducted by in-depth interviewing 9 key-informants. The data were analyzed by content descriptive interpretation.

          The research findings were as follows: 1. The satisfaction with to service quality of dental clinics in Bangkok Metropolis, by overall, was at high level. 2. The correlation between Sanghahavattu and service sanctification of dental clinics in Bangkok Metropolis was found that the correlation of Sanghahavattu and service sanctification of dental clinics in Bangkok had positive relation at the high level with statistically significant level at 0.01, accepted the set hypothesis. 3. The guideline of service development of dental clinics in Bangkok Metropolis was that 1. concrete aspect of the service included the clinic had quality modern medical equipment. 2. reliability aspect included clinic provided services with accuracy according to academic principles. 3. the responding to service recipients’ aspect included the staffs were very attentive to service. the staffs were courteous. friendly and considerate.