BUDDHIST ETHICS WITH SOCIAL RESPONSIBILITY OF ONLINE SHORT FILM PRODUCTION INDUSTRY IN BANGKOK

Abstract

Objectives of this research article were: 1. To study the level of social responsibility promotion. 2. To study factors related to Buddhist ethics and social responsibility promotion. 3. To study problems, obstacles, and suggestions for applying Buddhist ethics to promote social responsibility in online media production of short film industry in Bangkok. Integrated, conducted by the mixed method. The qualitative research collected data from 9 key informants using in-depth interviews and analyzed by content descriptive interpretation.  and the quantitative research using a questionnaire to collect data from 194 samples Data were analyzed by statistics of frequency, percentage, mean and standard deviation.

          The research results were as follows: 1. Social responsibility in online media production of the short film industry in Bangkok as a whole was at a high level with an average of 3.93 and a standard deviation of 0.72. 2. Gharavasa-dhamma, virtue for lay people, had a relationship with social responsibility in the production of online media of the short film industry in Bangkok. By overall, at a very high positive relationship (R = 844**). There was a correlation with social responsibility in online media production of the short film industry in Bangkok as a whole, was at very high positive relationship (R = 803**). 3. Problems, obstacles were that online media business entrepreneurs must understand the rules, regulations or laws for producing online media correctly and producing media to suit the environment.  Suggestions:  Online media business entrepreneurs must dare to speak, dare to think, dare to act based on the principles of government regulations. and moral principles. Media production should develop the mind to take into account the correct morality and ethics and use them in production.