Sustainable Tourism Economy: Developing Human Capital Capabilities

Abstract

Thailand's tourism industry is of prime importance to the economy. The situation of the country's income has affected by the COVID-19 pandemic. Anyhow, the country's economy still relies on sustainable tourism.  This causes human capital to be developed in line with the changing circumstances of the world. The environmental conservation characteristics have been also valuable arts and culture.  Personnel are the human capital of tourism that must be promoted and trained to have full potentials. Especially training to have the ability to have service-mild skills to compete with other countries. Such as communication skills in different languages, providing services with friendly heart and improvement convenient and safe travelling in using public vehicles with thorough and rapid publicity.  It also allows tourism based on natural resources and way of life to generate income for the local people to reserve the culture and sell local handicrafts as well.  Human capital development covers three dimensions: environmental dimensions, the economic dimension creating a good quality of life and social dimensions.  For these reasons, sustainable tourism development is based on the development of all people working in the tourism industry.