LESSONS LEARNED FROM THE COMMUNITY-BASED TOURISM NETWORK IN BANPROK SUBDISTRICT OF THE MUEANG DISTRICT IN SAMUTSONGKHRAM PROVINCE

Abstract

The research article aims to examine the structure and patterns of the tourism management network operating, as well as the operations of the community-based tourism management network in the same area. The study is qualitative research conducted through document analysis and field research, including in-depth interviews with key informants who are members of the Rim Khlong Homestay Community Enterprise Group and individuals involved in the Rim Khlong Homestay community in Ban Prok sub-district, Mueang district, Samut Songkhram province. total of 8 people, descriptive data analysis was used. by using content analysis techniques.

The study found that the structure and patterns of the tourism management network operating resembles a social network. It consists of internal actors as the main actors and external actors who support certain activities. The network operates horizontally, with listening and exchanging of opinions in the network. In the community-based tourism management network the emphasis is on community-based tourism that relies on local people and resources as the main driving force. It involves four components: natural and cultural resources, community organization, management, and learning. As a result, it promotes the sustainable conservation of natural resources and community culture.