BUDDHIST INTEGRATION FOR PROMOTING EFFECTIVENESS OF SMALL RETAIL BUSINESS EMPLOYEES IN PATUM THANI PROVINCE

Abstract

This research article aims to Study operational effectiveness Factors affecting operational effectiveness and propose integrated Buddhism to promote employee performance effectiveness. The research model is a combination of methods. Quantitative research uses questionnaires. Data was collected from a sample of 170 people and analyze data with social science packages, i.e., means, standard deviations, and regression statistics. Qualitative research uses the method of conducting in-depth interviews with key contributors. 18 photos or people and 10 specific group conversations or people Analyze data by descriptive content.

The results of the research showed that 1. Employee productivity in small retail businesses in Pathum Thani province is at a high level. 2. Factors affecting employee performance in small retail businesses in Pathum Thani province It was found that the implementation of the 7S principle affects the effectiveness of employees by 71.8% and the physical strength principle 4 affects the effectiveness of employees by 70.7%. 3. Integrated Buddhist model to promote employee performance effectiveness It was found that the performance of personnel has the fundamental factors which are the performance according to the 7S principle, which is integrated with the principles of Buddhist Dhamma, namely the 4 physical principles, consisting of 1. Wisdom, strength, knowledge, 2. Virtue. Putting into practice 3. Honesty and integrity 4. Sangha Phala Volunteer.