BUDDHIST INTEGRATION FOR PROMOTING STRATEGIC MANAGEMENT OF THE DEPARTMENT OF INDUSTRIAL PROMOTION

Abstract

Objectives of this research article were to Study strategic Management Factors affecting the administration according to the strategy and propose an integrated Buddha-dhamma to promote the administration according to the strategy of the Department of Industrial Promotion, conducted by the mixed methods. The quantitative research used questionnaires to collect data from 283 samples. Data were analyzed by social science software packages. The qualitative research collected data by in-depth interviewing 18 key informants and 9 participants in focus group discussion. Data were analyzed by content descriptive interpretation.

The results of the research showed that 1. Management according to the strategy of the Department of Industrial Promotion was at a high level. 2. Factors affecting the management according to the strategy of the Department of Industrial Promotion was found that PDCA management affected strategic management by 69.0 percent and Iddhipada 4 principle affected strategic management by 26.6 percent. 3. Integrated Buddhist model to promote strategic management of the Department of Industrial Promotion was found that the administration according to the strategy of the Department of Industrial Promotion was the fundamental factors that were management according to PDCA principles to integrate the principles of Buddha-dhamma, namely the Iddhipada 4 principles, which consisted of: 1. Chanta, job satisfaction, 2. Viriya, Persistence, diligence, 3. Chitta, attentiveness in work, 4. Vimamsa, using wisdom, resulting in integration with clear goal, focusing on developing supporting factors and stimulating capacity for change.