PROMOTING METHOD OF THE HOUSEHOLD PRODUCTS OCCUPATION GROUP, SALA LOI SUB-DISTRICT COMMUNITY, THA RUEA DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

Objectives of this research article were: 1. To study community patterns in Sala Loi Sub-district, Tha Ruea District, Phra Nakhon Si Ayutthaya Province, 2. To study opinions of community household products occupations in Sala Loi Subdistrict, Tha Ruea District, Phra Nakhon Si Ayutthaya Province,conducted by the qualitative research by interviewoing one community leade,. one local administrative officer and one sub-district administrative organization officer, totalling 3 key informants.purposefully selected with  a semi-structured open-ended question. jointly participated and many communities’ product occupation group and 14 participants in focus group discussion. Information was verified by a triangular check. Analyzed the data by encoding and separating them. according to the specified code and bring data to be categorized.

The results showed that there was a community context at Tambon Sala Loi, Tha Ruea District, Phra Nakhon Si Ayutthaya Province. The products contained important community products and bio-fertilizer People's main occupation in the general area were sales and wholesalers. There was utility system. Strength analysis was found that community members had saelling occupation, had persuasive skill, able to use social media to communicate effectively. Weaknesses: There was still no market to support the local products for distribution. Occupational group members were still in earl stage of group establishment and did not have start-up fund. Opportunity: there was a big market for products distribution, there were big factories, many touirist attractions, zoo and famouis monasteries. Threaths; travelling to meeting place was not easy. There was not clear method to support the products. From SWOT analysis, it was found that to formulate strategies to promote 4 product occupation groups in the proactive strategy (SO): additional place in new products. Corrective Strategies (WO): The management of members of the occupational group provides strategic preventive opinion (ST): Seek support for a place to serve as a hub for members of the Occupational Group. Passive Strategies (WT): Establish a structure within the group to clearly control duties and responsibilities. and scheduling thew time rtable for monitoring and evaluating.