EFFICIENT PERFORMANCE OF SECURITIES COMPANY PERSONNEL ACCORDING TO BUDDHIST PRINCIPLES

Abstract

This article aimed to present and analyze the highly efficient performance of securities company personnel through the application of Buddhist principles to enhance the potential of personnel to act as an investment intermediary for clients to gain confidence. and stability as low risk as possible the main roles and responsibilities of personnel must have key qualifications such as being officially licensed registered with the Stock Exchange of Thailand. Explain to customers or stakeholders to understand the risks of investment. In addition, giving advice according to the Company's policy is straightforward, clear, transparent, not concealing various information, and keeping up to date with news and information, whether political, economic, social, and international, etc. Therefore, performing duties with high efficiency of personnel is a must. It is in a stream of accuracy, clarity, fairness to customers as much as possible that requires the use of the Threefold Training principle to apply, consisting of 1. the level of precepts, that is, the performance of personnel must have financial discipline maintenance plan, rules, policies, rules of securities companies preliminary for transparency and fairness. 2. The stability of the stock exchange group and building customers and stakeholders to create confidence and trust in investing in the stock market as well as being able to create financial stability. sustainability of the whole society economy and environment, and 3. intellectual level, which is the development of curiosity Up-to-date information can be clearly applied to work and able to correct mistakes for self-improvement and development appropriately.