BUDDA-DHAMMA APPLICATION FOR HUMAN RESOURCE DEVELOPMENT OF LIFE INSURANCE AGENTS IN PHITSANULOK PROVINCE

Abstract

Objectives of this research article were to study human resource development of Life Insurance Agents in Phitsanulok Province, factors affecting human resource development of life insurance agents in Phitsanulok province and to propose the Buddha-dharma application for human resource development of life insurance agents in Phitsanulok Province, conducted by the mixed methods.

Findings were: 1. Human resource development of life insurance agents in Phitsanulok Province, by overall, was at high level.  2. Factors affecting human resource development of life insurance agents in Phitsanulok Province was found that 1. the human resource development process affected the human resource development of life insurance agents in Phitsanulok Province in 2 aspects with statistically significant at the level of .01, indicating that the human resource development process could jointly predict the application of Buddha-dharma principles for human resource development of life insurance agents in Phitsanulok Province by 61.60 percent, 2. Bhavana 4 affected  human resource development of life insurance agents in Phitsanulok Province in 2 aspects with statistically significant at the level of 0.01with statistically significant value at the level of 0.01 indicating that Bhavana 4 principles could jointly predict the application of the Buddha-dharma principle for human resource development of life insurance agents in Phitsanulok province by 84.80 percent, respectively. 3. The application of the Buddha-dharma principle for human resource development of life insurance agents in Phitsanulok Province in 3 aspects, namely, 1. individual development, 2. occupational development, 3. organizational development by integrating Bhavana 4, namely, 1. Gayabhấvanấ, developed body, 2. Silabhấvana, developed precepts, 3. Cittabhấvanấ, developed mind, 4. Pannấbhavanấ, developed intelligence which were the base for Buddha-dhamma integration the human resource development of life insurance agents in Phitsanulok Province.