CONFLICT PROBLEMS IN ORGANIZATIONS ARISING FROM COMMUNICATION IN THE ERA OF ONLINE SOCIETY

Abstract

This academic article aimed to investigate the problems of conflict in organizations arising from communication in the online society era. Nowadays, there is a great development of social media online platforms. It has strongly influenced the lives of people in society, even in working societies and organizations where personnel use online communication for information transmission and sharing, as well as for entertainment and relaxation. An organization's personnel can typically use social media platforms to post photos and share their viewpoints and feelings or any information with others. However, what they express or share on social media might negatively affect the feelings of some colleagues involved or referred to on social media. This could cause conflicts within the organization. Therefore, social media users should consider the following: 1. Be aware of social media online. 2. Understand individual differences and each family background 3. Use online communication sparingly and take account of the reality appropriately. 4. To be cautious about what is conveyed online 5. The personnel in the organization should have manners and ethics, especially when using social media, to reduce conflicts in the organization and, thus, to create greater relationships between colleagues and generate organization development.