BUDDHA-DHAMMA INTEGRATION FOR ECOTOURISM MANAGEMENT AT JUMPEE SIRINTHORN FOREST AND SUBJUMPA ANCIENT CITY IN LOPBURI PROVINCE

Abstract

The objectives of this research article were as follows: 1. To study the management of ecotourism in the Champi Sirindhorn Forest area and the ancient city of Sap Champa. 2. To study the factors affecting ecotourism management at the Champi Sirindhorn Forest area and the ancient city. Sub Champa 3. To present the integration of Buddhist principles for eco-tourism management at the Champi Sirindhorn Forest area and the ancient city of Sub Champa, conducted by mixed research methods. In the quantitative research, data were collected using a questionnaire from 393 samples and were analyzed using ready-made statistical programs. The qualitative research collected data from 18 key informants using a structured, in-depth interview script. Data were analyzed using content analysis techniques. After that, the information obtained from the synthesis was discussed in the focus group discussion.

The research found that: 1. Ecotourism management in the Champi Sirindhorn Forest area and the ancient city of Sap Champa was high. 2. Factors affecting ecotourism management in Champi Sirindhorn Forest Area and Sap Champa Ancient City It was found that tourism promotion affects ecotourism management in all 3 aspects. 3. Integration of Buddhist principles for ecotourism management in the Champi Sirindhorn Forest area and the ancient city of Sap Champa. The 7 principles of Aparihaniya-dhamma were integrated with ecotourism management. There were regular meetings to discuss the management of ecotourism in unison. No regulations were established that were contrary to the previous rules. Respect and listen to the opinions of elders. Respect human rights and places and provide care and attention to visitors to lead the organization towards developing ecotourism management to be efficient and sustainable.