BUDDHADHAMMA APPLICATION FOR MANAGEMENT, ACCORDING TO THE NEW NORMAL OF LIFE INSURANCE ENTREPRENEURS IN BANGKOK

Abstract

The objectives of this research article were to study the management of the new lifestyle, the factors affecting the management of the new lifestyle, and the application of Buddhist principles for the management of the latest lifestyle of life insurance business operators in Bangkok. Conduct research methods that integrate quantitative research methods. Collect data from personnel of life insurance companies in Bangkok. A total of 379 samples used questionnaires as a tool for research and descriptive data analysis using frequency, percentage, mean () standard deviation (S.D.), multiple regression analysis, and quantitative research interviews with 18 key data contributors. Descriptive data analysis

The results of the research were found to be as follows: 1. Management, according to the New Normal, was at a high level overall (=4.24) 2. Factors that affected management according to the new Normal, namely, the principles of Papanika-dhamma, affected management according to the new Normal of life insurance business operators in Bangkok at the statistically significant level of 0.01. The marketing mixes affected management according to the new Normal of life insurance business operators in Bangkok in 5 areas with a statistically significant level of 0.05. 3. The application of Buddha-dhamma principles to management according to the new Normal of life insurance business operators in Bangkok was as follows: Management according to the new Normal consisted of treating customers. Pre-sales process Providing services according to insurance policies by applying the principles of Papanika-dhamma, which is a principle promoting management according to the new Normal, consisting of Chakkhuma, having vision, Vithuro, managing well, and Nissayasampanno. Having human relations Includes using all 7 aspects of the marketing mix as a basis, consisting of products, prices, distribution channels, marketing promotion, people, physical characteristics, and processes.