KNOWLEDGE MANAGEMENT GUIDEDANCE FOR BUSINESS DEVELOPMENT IN ROASTING COFFEE BEANS OF ESPRESSO CO, LTD.

Abstract

The objective of this research was: 1) To study the general conditions of knowledge management to develop the coffee roasting business of Espresso Company. 2) To study the process of knowledge management to develop the coffee roasting business of Espresso Company. 3) To create knowledge management guidedance for business development in roasting coffee beans of Espresso Co,Ltd. This research was qualitative research and research tool was semi-structured in-depth interview techniques from 8 key informants for finding common characteristics and conclusions by context content.

The research results were 1. the general conditions of knowledge management to develop the coffee roasting business of Espresso Company has strengths were the company's policy and emphasis on human capital development and weakness were creating a good attitude towards human capital development and managing the human capital development process. While Opportunities were technological advancements and online learning resources that allow everyone to access information and make learning Developing human capital is easier and obstacles were economic downturn by spread of the coronavirus (COVID-19) 2. the process of knowledge management to develop the coffee roasting business of Espresso Company found that human capital development needs staff understanding of the business and organizational goals, teamwork that always learning and developing by himself such as expertise in responsible performance work commitment to work to achieve Successful results: systematic analytical thinking ability that solve problems and make decisions, morality and ethics 3. knowledge management guidedance for business development in roasting coffee beans of Espresso Co,Ltd. should create a positive attitude towards human capital development by organizational policy .