POLITICAL COMMUNICATION OF THE PROGRESSIVE MOVEMENT: A STUDY OF 2563-2564 B.E.

Abstract

This research aimed to study the political context affecting political communication. Progressive Movement during the period between 2020 – 2021, the political communication process of the Progress Movement during the year 2020 - 2021, conducted by the qualitative research methods. The study is focused on understanding political communication competence through David K. Berlo's communication theory, which was mainly parallel with the in-depth interview for complete data collection.

The study's results revealed the political context influencing the role and political communication of the Progressive Movement from 2020 following the dissolution of the Future Forward Party. This caused the party leader and the party executive committee to be disqualified from politics for ten years; therefore, they set out to set up the Progressive Faculty For political activism. At the same time, the Faculty of Progress used political communication processes in the form of new media, such as Facebook (Fanpage Facebook), Twitter (Twitter), and Instagram (Instagram). The prominent leaders were Mr Thanathorn Chuengrungruangkit, Mr Piyabut Saengkanokkul, and Ms Pannika Vanich, whose content was the cultivation of democratic ideals and ideology by bringing the new generation to be a driving force until it transforms into a new social movement. The recipients of the messages above range from students, students, youth and the middle class in society