BUDDHIST INTEGRATED ORGANIZATIONAL COMMUNICATION EFFECTIVENESS ENHANCEMENT OF THE UPPER NORTHERN CAMPUSES MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

Abstract

This research paper proposed a framework for improving the efficacy of integrated Buddhist organizational communication at the Upper Northern Campuses of Mahachulalongkornrajavidyalaya University. The study utilized in-depth interviews with 18 key informants, divided into 6 groups and 9 participants in focus group discussions. Data analysis was conducted using descriptive content interpretation.

The findings revealed that the framework for enhancing the efficacy of Buddhist integrated organizational communication at the Upper Northern Campuses of Mahachulalongkornrajavidyalaya University encompassed the four principles of the Buddha's teachings: Sandassanà, Samàdapanà, Samuttejanà and Sampahamsanà. The communication process was divided into four: senders, messages, communication channels, and receivers.